Billboard:

 We employ the use of billboards which showcase different contents which could be images, videos and even interactive messages to help businesses get noticed and connect with the public.

By using the different billboards like; 

1. Static Billboards: These are traditional outdoor advertising structures with printed or painted large-format visuals that remain unchanged for an extended period. This type of billboard allows for vibrant, high-resolution images that withstand weather conditions.

1. Digital Billboards: These billboards use LED or LCD screens to display dynamic, changing advertisements. They are highly effective for real-time advertising, making them ideal for time-sensitive campaigns, such as promotions or event announcements.
2. 3D Billboards: 3D billboards add an extra dimension to traditional billboards by incorporating three-dimensional elements that extend beyond the flat surface. They create a more immersive and attention-grabbing visual effect, making them highly effective for experiential marketing and brand storytelling.
3. Motion Billboards: Motion billboards use mechanical or digital elements to create movement within the advertisement. These can include rotating panels or animated digital screens that capture attention through dynamic visuals. 
4. Graphic Motion Billboards: This type of billboard combines digital motion and graphic design elements to create visually stunning advertisements. They may feature animated graphics, transitioning images, or short videos to enhance engagement. These billboards are commonly used in high-traffic commercial areas and entertainment districts.

We help brands to stand out and communicate their message effectively to the public. Through West Africa on Point, your businesses can be on billboards around major cities like Abuja and Lagos.

Newspaper, Journal and Magazine Publication: Getting your business featured in newspapers, magazines, and blogs can build a good reputation both online and offline. We write interesting stories and press releases about your business’s achievements and news, making sure they get published in well- known newspapers. We also help you get articles in top International magazines like; Forbes, Time Magazine and Vogue. Nigerian local magazines like;  Genevieve Magazine, Mode Men Magazine and TW Magazine. Local newspapers like; Punch Newspaper, The Guardian Nigeria and Vanguard Newspaper.

We choose the publication with the best features for you whether it’s in business, politics or lifestyle magazines. We also feature in popular blogs like, The Guardian, Pulse Nigeria, Forbes and more, showing off your expertise and success to the right audience.

Media Relations and Crisis Management: At West Africa On Point, we specialize in Media Relations and Crisis Management, ensuring that your brand not only gets the exposure it needs but also maintains a positive reputation, even in the face of challenges.We bridge the gap between your brand and the media, strategically positioning you in platforms that align with your business goals. Our approach involves:Building and maintaining relationships with top-tier journalists, editors, and influencers who shape public opinion, Keeping up with media trends to ensure your stories are relevant and engaging, Identifying the right media outlets for targeted distribution, whether print, digital, TV, or radio. 

Our crisis management strategy is designed to proactively manage potential risks, respond swiftly to negative situations, and reshape public perception through strategic communication. We assess the situation carefully before advising on the best course of action, Leverage strong media relationships to ensure fair and balanced reporting, Craft the right messaging that addresses concerns while maintaining brand credibility and Use multiple media channels to distribute positive narratives and counter misinformation.

We use Print & Online Platforms like;Punch, The Guardian, Vanguard, ThisDay, The Sun, BusinessDay,Channels TV, Arise News, TVC, Cool FM, Beat FM, Wazobia FM, Nigeria Info, Classic FM and Digital & Social Media Platforms like; BellaNaija, Pulse Nigeria, Legit.ng, Zikoko and Yabaleft. 

Event and Guestlist Management: We bring your vision to life with seamless event planning and execution. From corporate gatherings to brand activations, we handle every detail like  venue selection, logistics, guest management, and on-site coordination, event coverage and event publicity. The success of your event depends on the people you have in the room. At West Africa On Point, our desire is to help you execute your vision and elevate your brand, by working with you to structure a curated list of prospective guests based on your goals and publicize the event on the right channels. 

Influencer Marketing: Harness the power of influential voices with our tailored influencer marketing strategies. We connect your brand with the right influencers and matching models who authentically align with your values and target audience. By leveraging their reach and credibility, we create impactful campaigns that boost your brand’s visibility, foster trust, and drive meaningful engagement.

Ads Placement: We maximize your brand’s reach with our strategic social media advertising across our social media platforms like google ads, Linkedin ads, meta ads, TikTok ads, YouTube ads and our partners to engage the right audience, drive conversions, and boost brand awareness.